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Whether a Google Maps listing has been claimed by its owner tells you a lot about the lead. The Claimed Status Filter lets you keep only claimed businesses — or only unclaimed ones, which are a natural target for “claim your business” outreach.

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What it does

The Claimed Status Filter is a dropdown with three values:

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What “claimed” means

Claimed status reflects whether a business’s Google listing has been claimed by its owner. Treat it as a strong indicator rather than an official Google verification badge — describe these leads as “claimed by the owner,” not “Google-verified.”

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Where to find it

The Claimed Status Filter is in your Squid’s Advanced Settings. It defaults to all.
Claimed Status Filter dropdown with all, verified_only, and unverified_only options

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What it costs

Set to verified_only or unverified_only, it adds 0.2 credits per kept row (on top of the base 1 credit per row). Left at all, it’s free. Rows it drops cost nothing.

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Use cases

  • unverified_only → “claim your business” outreach. Reach owners who haven’t set up their Google Business Profile yet.
  • verified_only → active, responsive businesses. Owners who manage their listing are more likely to answer.

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Common mistakes

  • It’s an approximation. Claimed status is a strong signal but not a guaranteed verification, so treat edge cases as approximate.
  • You pay per kept row. Set to verified_only or unverified_only, it adds 0.2 credits to every business you keep.
Learn more: How filtering works · Credits.